In this video, the team of Toronto-based ad agency TAXI launches a trophy ad making fun of its own advertising industry and the crazy obsession with awards. The video creates an imaginary small business venture called 'The Advertising Trophy Clothing Company' that can be seen profiting from the obsession that is plaguing today’s industry. The short clip introduces a craftsman making delicately meticulous outfits, making tall hats, denim pants specially imported from Okinawa for the Cannes Lion trophies, focusing on details like putting wallets in the back pockets of pants, tailoring tiny shoes and even, obsessing over the way the scarf flies in the wind.
The last shot shows the craftsman informing us the main reason that one of the silver lions for the silver award is wearing a gold outfit is because the agency felt like it deserved the gold.
Conceited Trophy Clothing Ads
This Company Creates Outfits for the Cannes Lion Trophy
Trend Themes
1. Cannes Lion Trophy Clothing - Creating outfits specifically for the Cannes Lion trophy presents an opportunity for a niche clothing market catering to the advertising industry.
2. Obsession-driven Industries - The obsession with awards in the advertising industry opens up opportunities for businesses catering to this niche, such as trophy customization services or award-related merchandise.
3. Meta Advertising - Developing self-aware and humorous advertising campaigns, like the conceited trophy clothing ads, can disrupt traditional approaches and attract attention in the industry.
Industry Implications
1. Fashion and Apparel - The creation of unique clothing for Cannes Lion trophies creates a potential market within the fashion industry.
2. Customization Services - Companies offering trophy customization services can capitalize on the obsession with awards in the advertising industry.
3. Promotional Merchandise - Developing merchandise related to advertising awards, such as trophy-inspired products, offers an opportunity within the promotional merchandise industry.