The newly launched Trojan Fragrances is introducing itself to the world with a variety of scents: the Trojan Fragrance for Men, a Trojan Fragrance for Women and a third Trojan Fragrance for All. While the unisex fragrance shares a mix of citrus and herbal notes with a grounding woody base, the other scents play with notes such as peppermint, green cardamom, mandarin, caraway, grapefruit and Turkish rose.
As Trojan's parent company, Church & Dwight Co. Inc., revealed to WWD, "It's perfect timing with Trojan Fragrance because it's about exploring your desires [and] doing it safely. It’s about being bold, being sexy, having the freedom to express your authentic self — who you are, no constraints. These are all very tied into the Trojan DNA."
Sensual Intimacy Fragrances
Trojan Fragrances Aim to Spark Attraction and Desire with Scent
Trend Themes
1. Sensual Fragrances - Disruptive innovation opportunity: Explore the use of sensual fragrances in industries beyond personal care, such as home or hospitality.
2. Gender-inclusive Scents - Disruptive innovation opportunity: Develop gender-inclusive fragrances that cater to a diverse range of consumers.
3. Emotional Marketing - Disruptive innovation opportunity: Tap into emotional marketing strategies that connect fragrances with desires and personal expression.
Industry Implications
1. Personal Care - Disruptive innovation opportunity: Introduce unique fragrances that go beyond traditional personal care products.
2. Home Fragrance - Disruptive innovation opportunity: Create sensual and gender-inclusive fragrance options for home fragrance brands.
3. Hospitality - Disruptive innovation opportunity: Incorporate sensual fragrances in hotel accommodations to enhance the guest experience.