Trends specialist Jeremy Gutsche advises new and small companies to act big and to take advantage of slow-moving incumbents. The complacency seen in many of today's top brands creates opportunities for new brands to steal customers, make new partnerships and build scale.
TrendHunter.com was launched by Jeremy in 2006 from his one-bedroom condo in Toronto. Since then, the site has become the world's most updated, largest collection of cutting edge ideas. Trend Hunter's office is located in Toronto and even though the full-time staff doesn't total 20 people, the site has a global community of over 150,000 contributors and receives 35 million views a week. It even recently surpassed 1 billion total views!
Trend Hunter serves as an excellent example of Jeremy's philosophy that a team doesn't have to be big to be powerful.
His award-winning book also advises big companies to break free from their traditional way of thinking, to seek ways to break down structure and to be threatened by little new entrants. You can now download a copy of it for FREE here.
If You're Small, Act Big
Trends Specialist Jeremy Gutsche Discusses Breaking Down Structure
Trend Themes
1. Acting Big - Small companies can take advantage of slow-moving incumbents by acting big, gaining customers, and building partnerships.
2. Disruptive Innovation - New brands have an opportunity to disrupt established industries and steal customers.
3. Breaking Down Structure - Big companies should break free from traditional thinking and be threatened by small new entrants.
Industry Implications
1. Technology - Advancements in technology allow small companies to compete with larger, established brands.
2. Retail - E-commerce platforms and innovative marketing strategies provide opportunities for small retailers to challenge big players.
3. Publishing - Digital publishing platforms enable small authors and publishers to reach wider audiences and compete with traditional publishing houses.