Streetwear is supposed to counter mainstream fashion, but it seems to be emerging as the new pop culture. In fact, Dre Hayes of The Museum Group in New York (widely know in the underground of street and contemporary fashion as the brand curator of the 21st century) predicts that street wear would cut a huge chunk in the market in the next 10-15 years.
Implications - Within the featured video, Dre talks about how he has been in the fashion and brand business for 13 years. He also says that "when you get full-zip hoodies coming out of various runway shows, you know that’s coming from streetwear." High-end brands such as Louis Vuitton have already made collaborations with popular streetwear brands such as Ice Cream.
Streetwear Fashion Boom
The New Pop Culture?
Trend Themes
1. Mainstream-counter Streetwear - The rise of streetwear as a new pop culture trend is challenging mainstream fashion and creating opportunities for unique and rebellious fashion brands.
2. Brand Curators - The emergence of brand curators in the streetwear industry presents an opportunity for fashion professionals to curate and curate unique and vibrant brands that appeal to the youth culture.
3. Luxury-streetwear Collaborations - Collaborations between luxury brands and streetwear labels are disrupting the fashion industry and creating a market for high-end streetwear fashion.
Industry Implications
1. Fashion - The fashion industry is being disrupted by the growing influence of streetwear as a new pop culture trend, offering opportunities for innovative designs and edgy fashion brands.
2. Brand Curation - The trend of brand curation in the streetwear industry presents opportunities for professionals to curate and promote unique streetwear brands that resonate with the youth culture.
3. Luxury Retail - The collaborations between luxury brands and streetwear labels are revolutionizing the luxury retail sector, offering a fresh and edgy aesthetic to high-end fashion consumers.