Top trend keynote speaker Jeremy Gutsche explains the pattern of Convergence and one of the six key shortcuts to uncover opportunity featured in his New York Times bestselling business book, 'Better and Faster: The Proven Path to Unstoppable Ideas'.
To discover breakthrough ideas faster, Gutsche explains how innovators can harness the power of convergent trends. These include discovering innovative concepts by positioning multiple trends to work collectively alongside one another. Gutsche shares the engaging story of reinvention and redemption of organic grain bread brand Dave's Killer Bread to exemplify how aligning to several ideas--such as local, health-conscious and organic foods--strengthens one's chance of creating an outstanding service or product.
IDEAS FROM THE SPEAKER ON INNOVATION & IDEAS:
1. What other SERVICES could be combined with your offering?
2. What dream BRANDS or products could you work with?
Find out how to harness the potential of Convergence by checking out more of Gutsche's innovation keynote speeches HERE and picking up a copy of Better and Faster HERE.
Better and Faster: Convergence
Trend Keynote Speaker Jeremy Gutsche Discusses Convergence
Trend Themes
1. Convergent Trends - Opportunity to discover innovative concepts by positioning multiple trends collectively.
2. Service Integration - Opportunity to create innovative services by combining offerings with other services.
3. Brand Collaborations - Opportunity to innovate by partnering with dream brands or products.
Industry Implications
1. Food - Opportunity to create outstanding products by aligning multiple food trends, such as organic and health-conscious foods.
2. Retail - Opportunity to provide innovative services by integrating offerings with other services, such as free delivery or in-store pickup options.
3. Marketing - Opportunity to innovate by collaborating with dream brands or products in the marketing industry to develop exciting and engaging campaigns.