Trend Hunter's content was recently featured in a slightly NSFW roundup on Time.com of Britain's Top 10 Tasteless ads.
Time.com selected Bianca Bartz's coverage of Virgin's “Sex Party†promo for their CO2-conserving Pendolina train for the raunchfest. You can check out Time.com's full top 10 list, including the Virgin train promotion published at Trend Hunter, via the link below.
Time.com: Trend Hunter Featured
Time.com: Trend Hunter Featured
Trend Themes
1. Raunchy Advertising - There is a disruptive innovation opportunity in creating provocative and controversial ads to grab people's attention.
2. Sustainable Transportation - The Pendolina train's CO2-conserving feature presents an opportunity for disruptive innovation in the transportation industry.
3. Viral Marketing - The success of Virgin's "Sex Party" promo demonstrates the potential for disruptive innovation by creating unconventional and attention-grabbing marketing campaigns.
Industry Implications
1. Advertising - The advertising industry can embrace disruptive innovation by exploring the boundaries of what is tasteful and controversial in order to create attention-grabbing campaigns.
2. Transportation - The transportation industry can leverage the disruptive innovation of sustainable features like CO2 conservation in order to promote environmentally friendly alternatives.
3. Marketing - The marketing industry can enhance disruptive innovation by embracing unconventional and viral marketing strategies that resonate with audiences and generate buzz.