Traveling to Europe, what used to be a far-flung dream on the top of most people's bucket list, has lately become a very accessible reality for many Canadian millennials.
"We already know that Europe is extremely popular among Canadians," states Debbie Cabana, Marketing Director, Social Media and Public Relations for Transat Tours. "With our recent survey, we wanted to dive deeper and find out what our customers really want from their trips – who they're traveling with, which cities are most popular, how they want to get there and what they want to do there." Fueled by these insights, Transat Tours has been making it easier for people to realize their dream of traveling around Europe, offering direct flights to multiple must-see destinations in Europe along with all-inclusive packages that take the stress out of planning accommodation and transportation.
With more access to information than ever before, millennials use their tech-savvy to hunt the best travel deals and get the most out of their trips. 85% of Canadians want to visit more than one city and when newer hot spots like Budapest, Lisbon and Barcelona are just as easy to travel to as the classic destinations like Rome, Paris and London, Europe trekkers get to spend more time exploring even further and making memories that will last a lifetime.
Taking it one step further, Transat allows travelers to stay connected through the Experience Transat platform where the ever-connected millennial can share travel tips, destination experiences, photos and impactful moments with other like-minded travelers. From the homesick Canadian who wants to find a local taste of home and meet up with other traveling Canadians, to the adventurous Mommy Blogger who wants to share her tips on traveling with kids, #ExperienceTransat makes it easy to create a sense of community while abroad.
"Traveling is an experience, it's a way of living," states Debbie Cabana, and now, with more options available and fewer obstacles blocking the path, it's easier than ever for those dreaming of traveling to Europe to make it a reality.
Experiential Canadian Eurotrips
Traveling to Europe is More Accessible than Ever
Trend Themes
1. Accessible European Trips - Making travel to Europe more attainable and affordable for Canadian millennials.
2. All-inclusive Tour Packages - All-inclusive travel packages remove the stress of planning accommodation and transportation for travelers.
3. Traveler Community Platforms - Creating a sense of community through online platforms to connect with like-minded travelers.
Industry Implications
1. Travel and Tourism - A booming industry catering to millennials who want accessible and unique international travel experiences.
2. Technology and Apps - Apps and online platforms allow travelers to remove the stress of planning and connect with fellow travelers.
3. Hospitality and Accommodation - Accommodation providers can partner with tour companies to offer all-inclusive packages for tourists.