Wandering the streets of Miami with what he refers to as his “super hot dog closet†while speaking about himself in the third person, Nick Mahshie is the genius behind the cardboard couture Tranqui Yanki fashions (which, by the way, is supposed to rhyme).
Mahshie's Tranqui Yanki fashions are, essentially clothing and accessories handcrafted, painted and colored entirely from cardboard.
My personal favorite is the cardboard bikini.
Implications - For a company seeking to draw immediate attention to itself and raise brand awareness, nothing is more effective than creating an avant-garde novelty product. In an increasingly Internet-integrated world, these products have the ability to quickly go viral, and as a result, they become a part of the ever-evolving Online discussion, leading to widespread brand awareness.
Cardboard Couture
Tranqui Yanki Fashions Will Blow Your Mind (and Body)
Trend Themes
1. Avant-garde Fashion - Creating avant-garde novelty products can help companies draw immediate attention and raise brand awareness in the increasingly Internet-integrated world, leading to widespread brand awareness.
2. Sustainable Fashion - Exploring the use of unconventional materials, such as cardboard, in fashion can disrupt the traditional industry and promote sustainable practices.
3. Viral Marketing - Creating unique and eye-catching products, like cardboard couture, can help brands generate buzz and quickly go viral, increasing their online presence and brand awareness.
Industry Implications
1. Fashion - The fashion industry can embrace avant-garde and sustainable fashion as a disruptive innovation opportunity to attract new customers and promote eco-friendly practices.
2. Marketing and Advertising - Viral marketing campaigns can be utilized by brands to create buzz and increase brand awareness, tapping into the power of social media and online communities.
3. Sustainable Materials - Exploring the use of unconventional materials, like cardboard, can disrupt various industries, such as fashion, packaging, and construction, by promoting eco-friendly and sustainable practices.