The Toyota roller coaster is the automaker's attempt to rethink what can be done with one of its hybrid vehicles with consideration for our collective environmental footprint. The designers of the project started from a position of curiosity to figure out what they could turn a hybrid car into.
The Toyota roller coaster concept deals with specifically with the idea of wasted energy. In this project, the designers wanted to capture the downward energy of the car on the roller coaster and use it in the breaking system.
The Toyota roller coaster project is part of the automaker's "Ideas for Good" series. By focusing on ideas that will positively impact the environment, Toyota is positioning itself as a trusted brand for anyone who identifies themselves as environmentally conscious.
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