Toyota has ditched the flowers and rainbows for its newest Prius ad, opting to go with dry humor and NBA star power to promote its innovative hybrid. The Toyota Prius Steve Nash ad was created by Saatchi and Saatchi and features the NBA superstar giving a monologue about practice before ruthlessly cutting off an old lady in a parking lot.
The commercial is a step in a different direction for Toyota, which has tried to promote the Earth-saving qualities of the Prius and its potential to create sunshine and rainbows on demand. Hopefully Toyota will continue to produce more of these funny and not-so-soft Prius ads. While you probably won't be laughing out loud at this ad, you are guaranteed to crack a smile when you see Nash doing his victory dance. You can check out the Toyota Prius Steve Nash ad in all of its glory here.
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Trend Themes
1. Dry Humor Advertising - Opportunity for brands to use dry humor in their advertisements to create a memorable and engaging experience.
2. Celebrity Endorsements - Opportunity for brands to leverage the influence and popularity of celebrities to promote their products or services.
3. Shifting Marketing Strategies - Opportunity for brands to explore new and unconventional marketing strategies to stand out in a crowded marketplace.
Industry Implications
1. Automotive - Opportunity for automotive companies to embrace humor and celebrity endorsements to attract customers and differentiate their brand.
2. Advertising - Opportunity for advertising agencies to develop creative and humorous campaigns that resonate with consumers.
3. Entertainment - Opportunity for entertainment industry to collaborate with brands and celebrities to create engaging and entertaining content for their target audience.