Toyota iQ City Car is the tiniest car since R.E. Olds unhitched a horse and added a one lung engine and puttered around. But the Toyota iQ is making a real impression because of its 3+1 seating arrangement; the London Royal College of Art really likes the design.
It’s also the first car with rear air bags. 57 miles per gallon for diesel seems rather conservative considering how teeny the car really is.
Toyota said today car will be imported to U.S. under the Scion badge.
Urban Micro Cars
The Toyota iQ
Trend Themes
1. Micro Cars - The trend of micro cars like Toyota iQ offers disruptive innovation opportunities for urban transportation, reducing congestion and increasing fuel efficiency.
2. 3+1 Seating Arrangement - The trend of 3+1 seating arrangement in micro cars presents disruptive innovation opportunities for compact and flexible urban commuting, accommodating more passengers in limited space.
3. Rear Air Bags - The trend of rear air bags in micro cars like Toyota iQ introduces disruptive innovation opportunities for enhancing safety and protection for passengers in small-sized vehicles.
Industry Implications
1. Automotive - The automotive industry can leverage micro cars to tap into the growing demand for compact and eco-friendly vehicles in urban areas, embracing disruptive innovation in transportation.
2. Urban Transportation - The urban transportation industry can benefit from the trend of micro cars and 3+1 seating arrangement, revolutionizing commuting methods and addressing the challenges of crowded cities.
3. Automotive Safety - The automotive safety industry can seize the opportunity of rear air bags in micro cars to develop advanced safety systems and solutions for small-sized vehicles, driving disruptive innovation in safety technology.