The Tow and Line French Linen Bedding has been created to offer consumers with access to premium sheets for their bed that don't come with the high price tag of other brands.
The sheets are crafted from authentic French linen and pre-washed using volcanic stone before it is sewn to ensure it's as soft and broken in as possible. The bedding is reported to have up to three times the lifespan of cotton sheets and requires 20-times less water and energy than the standard production of the common material.
The Tow and Line French Linen Bedding comes in a variety of different color options and speaks to the growing direct-to-consumer market to offer premium products at a cost-effective price point.
Chic Affordable European Bedding
The Tow and Line French Linen Bedding is Casual Yet Fashionable
Trend Themes
1. Sustainable Bedding - The move towards sustainable bedding options that last longer and require less water and energy presents an opportunity for disruptors to enter the market.
2. Direct-to-consumer - The success of Tow and Line's French linen bedding speaks to the increasing demand for direct-to-consumer products that offer both quality and affordability.
3. Premium Affordable Bedding - The emergence of luxury quality bedding at a more cost-effective price point offers an opportunity for businesses to enter the luxury linen market at an accessible price point.
Industry Implications
1. Home Linen - Companies in the home linen industry can focus on creating sustainable, innovative and affordable products, supplying to businesses and the tech-industry.
2. Sustainability - Opportunities to create sustainable linens with lower impact on water and energy resources, provide an opportunity for companies to enter into the sustainability space.
3. Direct-to-consumer Brands - The success of Tow and Line's French linen bedding shows that direct-to-consumer brands can offer premium products at an affordable price point, creating opportunities for businesses wanting to enter the market.