With touchscreens becoming a part of many individuals everyday lives in a variety of spheres, it was only a matter of time before the 'On the Go! Travel Station' became a reality at Bowling Green subway station in Lower Manhattan.
The device was introduced by the Metropolitan Transportation Authority of New York, and is basically a 47-inch touchscreen that riders can use for finding information about the subway and the neighborhood. Subway information includes the usual travel maps and travel directions, and also information on service changes and whether elevators are working at the destination stations. This would come in handy for people using wheelchairs and parents traveling with bulky strollers. The above-ground information includes information maps and travel directions, and also places to dine or shop at. Definitely a bonus for tourists riding the subway!
Subway Stop Touchscreens
The MTA in New York Introduces the 'On the Go! Travel Station'
Trend Themes
1. Interactive Transit Displays - Opportunity for companies to develop similar touchscreen stations at various transit stops
2. Augmented Reality Transit Applications - Opportunity for companies to develop mobile applications that offer real-time information and augmented reality features
3. Smart Transit Infrastructure - Opportunity for companies to develop a connected infrastructure to improve accessibility and convenience for transit riders
Industry Implications
1. Public Transportation - Developing innovative solutions to improve the customer experience and streamline travel
2. Information Technology - Developing advanced technologies to enhance transit services and connectivity
3. Tourism - Leveraging technology to improve the mobility and access to information for tourists