In light of the COVID-19 pandemic, many consumers have a greater concern regarding hygiene and to accommodate this growing need, PepsiCo recently debuted new touchless menu gesture technology. The new gesture-based menu technology will be implemented at quick-serve restaurants -- thus far having been trialed at KFC locations in Poland -- and enable customers to order by moving their hands instead of touching the screen.
"As an industry, we are moving increasingly toward digital kiosk ordering," she highlights. "The use of digital kiosks can lead to a reduction in wait times for customers and an improvement in overall efficiencies for our restaurant partners. Research predicts that the global self-service kiosk market will reach US$30.8 billion by 2024."
Gesture-Based QSR Menus
PepsiCo Debuted New Touchless Menu Gesture Technology
Trend Themes
1. Touchless Menus - The implementation of touchless gesture-based menus for quick-service restaurants creates an opportunity for restaurant owners to offer customers a safe, hygienic experience as well as a unique ordering experience.
2. Digital Kiosk Ordering - The growth and popularity of digital kiosks can reduce customer wait times and improve overall restaurant efficiency, offering an opportunity for the restaurant industry to scale, automate and redefine the customer experience.
3. Non-traditional Interfaces - Advancements in technology provide an opportunity for the creation of new non-traditional interfaces in the QSR industry, providing customers a unique ordering experience while maintaining hygiene standards.
Industry Implications
1. Quick-service Restaurant Industry - The QSR industry has an opportunity to capitalize on the market for touchless menus and digital kiosk ordering systems, enabling the industry to address growing hygiene concerns while improving customer experience and overall efficiency.
2. Technology Industry - The technology industry has an opportunity to capitalize on the digital kiosk ordering trend by developing new systems and devices that make the ordering process easier, more efficient and engaging for customers.
3. Fast Food Chains - Fast food chains have an opportunity to create a unique, hygienic and more engaging customer experience, which can increase customer satisfaction and loyalty and help to differentiate their brand in a competitive marketplace.