The Topshop ‘Winter Wonderland’ video is a whimsical serenade by celebrity Kate Bosworth.
The two-minute video showcases Bosworth in a beautiful sparkly dress belting out the Christmas classic 'Winter Wonderland.' The short video was directed by Bosworth’s fiance Michael Polish. It features Kate in an auditorium playing to a indistinguishable crowd. Kate and her ensemble are the focal point of the video. The exposure is meant to create a vintage feel and it creates a sense of seduction. There are cuts of frames showing Kate’s outfit in full rotation. She was styled with old Hollywood glam in mind and is reminiscent of Michelle Pffeifer in the film The Fabulous Baker Boys.
The Topshop ‘Winter Wonderland’ video reveals Kate Bosworth as the celebrity behind the #whosthatgirl campaign and the bedazzled dress she wore will be available in stores come February 2013.
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Trend Themes
1. Celebrity Brand Collaborations - Opportunity for brands to leverage the popularity and influence of celebrities for innovative advertising campaigns.
2. Interactive Fashion Videos - Growing trend of using videos to showcase fashion brands and engage viewers in a unique and immersive way.
3. Vintage-inspired Fashion - Increasing demand for fashion styles that evoke nostalgia and create a sense of timeless elegance.
Industry Implications
1. Fashion Retail - Retailers can explore collaborations with celebrities to create exclusive collections and generate buzz.
2. Entertainment - Opportunity for filmmakers and production companies to work with celebrities to create visually stunning and impactful advertising videos.
3. Luxury Fashion - Luxury brands can capitalize on the nostalgia trend by creating vintage-inspired collections that appeal to consumers seeking timeless elegance.