Gosha Rubchinskiy, a multi-talented menswear designer from Russia, joined to help with the branding efforts of a new Topman campaign, following one that he had done previously for its summer line this year.
In order to promote its Christman collection, Gosha Rubchinskiy directed a vintage-looking commercial that runs just under a minute long. Throughout, male models who sport the Topman collection are shown in an industrial setting, while the camera constantly swaps between different subjects for a fast-paced visual that engages its viewer as it shows off the apparel.
Included are a number grungy looks, suits, stylish jackets, lace button-ups and much more, making the collection that's presented in the Topman campaign an expansive range that's versatile, affordable and refreshingly original.
Gritty Menswear Editorials
The Latest Topman Campaign Was Lensed by Gosha Rubchinskiy
Trend Themes
1. Vintage-inspired Fashion Campaigns - Creating nostalgic and visually engaging campaigns that showcase apparel collections in an industrial setting.
2. Multi-talented Designers Collaborations - Partnering with designers from different backgrounds to bring fresh perspectives and unique aesthetics to fashion campaigns.
3. Expansive and Versatile Menswear Collections - Curating diverse and affordable collections that offer a wide range of options for men's fashion preferences and styles.
Industry Implications
1. Fashion Retail - Exploring innovative ways to present and promote fashion collections through visually striking and immersive campaigns.
2. Fashion Design - Collaborating with multi-talented designers to infuse creativity and new perspectives into fashion campaigns and collections.
3. Apparel Manufacturing - Meeting the demand for versatile and expansive menswear collections by producing affordable and refreshingly original designs.