In the same way that it's easy to replace an electric toothbrush head, Colgate is applying the same concept to manual brushes to minimize toothbrush waste. The new manual toothbrush is a first-of-its-kind from the brand and it boasts "a replaceable head for 80% less plastic waste."
The brand estimates that more than 495 million adult manual toothbrushes were purchased in the United States in 2020 and most will end up in the landfill. Colgate Keep features a snap-on replaceable brush head and a reusable aluminum handle so that people can choose a simple way to reduce household waste. With Colgate Keep, two bristle varieties are available: Deep Clean with Floss-Tip bristles and Whitening with spiral polishing bristles.
Waste-Reducing Toothbrushes
Colgate's Manual Brushes with Snap-On Heads Minimize Toothbrush Waste
Trend Themes
1. Replaceable Toothbrush Heads - The trend of creating toothbrushes with replaceable heads will continue to grow as consumers become more concerned with reducing plastic waste.
2. Sustainable Consumer Products - The trend of creating sustainable consumer products, like Colgate's Keep toothbrush, will disrupt traditional consumer product industries and appeal to eco-conscious consumers.
3. Waste-reduction Technology - The trend of incorporating waste-reduction technology into everyday products, like Colgate's Keep toothbrush, will continue to expand as companies seek to reduce waste and appeal to eco-conscious consumers.
Industry Implications
1. Oral Care - The Oral Care industry will need to adapt to consumer demand for more sustainable and waste-reducing products like Colgate's Keep toothbrush.
2. Consumer Products - The Consumer Products industry will be disrupted as consumers seek out more sustainable and eco-friendly products, leading to new opportunities for products like Colgate's Keep toothbrush.
3. Waste Management - The Waste Management industry will be impacted by the trend of incorporating waste-reduction technology into everyday products like Colgate's Keep toothbrush, which could lead to a decrease in plastic waste in landfills.