Currently a project via the funding website Kickstarter, the 'RydeSafe Reflective Bike Decals' by Tonky Designs are practical and decorative. After suffering a bike accident, Anthony Clune, member of the studio, decided to find a product that will make bicycles more visible at night.
The results are these bright and reflective stickers. The personalized product comes as a DIY kit and, judging by the video, it's pretty simply to put it on cruisers. One only needs to remove dust and dirt from the bike's wheels and frame, and then cover them up with the decals. When the lights are gone, the whole vehicle's frame becomes illuminated, signalling to other cars and pedestrians its presence on the roads.
The reflective decals by Tonky Designs are available in seven fantastic colors.
The funding from Kickstarter will enable the designer to get the product off the ground while you receive cool RydeSafe samples.
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Trend Themes
1. Reflective Bike Decals - Opportunity for designing innovative and customizable reflective decals for bikes.
2. DIY Bicycle Safety Kits - Disruptive potential in creating easy-to-use safety kits that enhance visibility on bicycles.
3. Personalized Visibility Products - Opportunity to develop personalized and stylish products that improve visibility and safety.
Industry Implications
1. Bicycle Accessories - Potential for growth in the bicycle accessories industry with the development of innovative safety products.
2. Safety Equipment Manufacturing - Disruptive potential in the manufacturing industry for creating new safety equipment, specifically for bicycles.
3. Outdoor Recreation Retail - Opportunity for retailers to offer innovative and personalized visibility products to outdoor enthusiasts and cyclists.