Playful brand Beauty Bakerie has been experimenting with the aesthetic of its new skincare line—the first venture into this category for the company—and its products are inspired by morning routines, which often include coffee or tea for many of us—the toner packaging, for example, comes in a tea-inspired tube. This branding technique will not only delight consumers and capture their attention, but one cannot deny that the toner packaging is also quite compact.
The Don't Be Chai Tea Toner features a slew of powerful ingredients that promise to smooth, resurface and improve the complexion of one's skin while also adding a lasting hydration boost to one's skin. The product is powered by Glycolic Acid, Australian Caviar Lime Extract, Black Tea Ferment, and Sodium Hyaluronate.
Tea-Inspired Toner Packaging
Beauty Bakerie Boasts a Toner That Improves Skin Complexion
Trend Themes
1. Branded Skincare Packaging - Other brands can follow suit with playful and attention-grabbing packaging designs in the skincare space.
2. Tea-inspired Product Aesthetic - More beauty and personal care brands can incorporate tea-inspired designs and ingredients into their products for added appeal.
3. Hydrating and Resurfacing Skincare - There is an opportunity for other skincare brands to create products with powerful, hydrating ingredients like the Beauty Bakerie toner to cater to consumers who want effective, multi-functional products.
Industry Implications
1. Beauty & Personal Care - Other companies in this space can look to Beauty Bakerie's skincare line for inspiration in creating unique and effective products with playful branding.
2. Tea Industry - Tea companies can partner with beauty brands to develop products that incorporate tea extracts and offer added benefits beyond traditional tea consumption.
3. Packaging Design - There is a demand for innovative and creative packaging designs that capture consumer attention, and the beauty industry is just one of many that can benefit from this trend.