Tom's of Maine and Hello partnered up through the Natural Care Recycling Program to encourage consumers to recycle their personal care packaging. The free program is partnered with international recycling leader TerraCycle. Products such as mouthwash bottles and caps, toothbrushes, deodorant containers and lids, floss containers, toothpaste tubes, and soap packaging are all accepted in the recycling program.
Consumers can participate in the initiative by making their empty items to the Natural Care team. They must first sign up on the TerraCycle program page. A prepaid shipping label is then offered to facilitate the process. The goal is to divert waste from landfills. Participants earn points with every shipment for charitable gifts. Consumers can opt to convert points to cash and donate to a non-profit, school, or organization of their choice.
Personal Care Recycling Programs
Tom's of Maine and Hello Teamed up to Motivate Consumer Recycling
Trend Themes
1. Personal Care Recycling - Tom's of Maine and Hello's Natural Care Recycling Program disrupts traditional waste management through incentivizing consumer recycling of personal care packaging.
2. Sustainable Packaging - The Natural Care Recycling Program disrupts the personal care industry by promoting sustainable packaging and waste reduction.
3. Circular Economy - The program introduces a circular economy to personal care packaging, which is disrupting the traditional linear, 'take-make-waste' approach.
Industry Implications
1. Personal Care - The Natural Care Recycling Program disrupts the personal care industry by incentivizing sustainable practices and waste reduction.
2. Waste Management - The program disrupts traditional waste management practices by promoting circular economy and incentivizing consumer recycling of personal care packaging.
3. Non-profit - The program offers an opportunity for non-profit organizations to benefit financially through consumer participation in personal care recycling.