Singer-songwriter Tems is the latest talent to work alongside Tommy Hilfiger as the brand continues to draw in many talents -- she heads the new TOMMY JEANS Campaign made for the Fall/Winter 2022 season. Tems was photographed in her hometown of Lagos, Nigeria along with other local creatives in the community.
Some of the designs in the seasonal range include athletic-style cropped tops, branded outerwear options, track suits, and high-waisted jeans to name a few. Some of the notable details of the range include the color palette of navy blue, red, and white which is true to the brand's design language. Some signature items include white denim options, color-blocking denim, and the cropped puffer coat.
Musician-Backed Retro Streetwear
Tems Helps to Lead the New FW22 TOMMY JEANS Campaign
Trend Themes
1. Musician-backed Fashion Collaborations - Brands can collaborate with musicians to create unique fashion lines and expand their target market.
2. Athletic-style Streetwear - Brands can capitalize on the popularity of streetwear by offering athletic-inspired options for both men and women.
3. Color-blocking Design Language - Brands can incorporate color-blocking into their design language to create bold and eye-catching collections.
Industry Implications
1. Fashion Industry - Fashion brands can partner with musicians to create limited edition collections for a wider audience.
2. Streetwear Industry - Streetwear brands can create unique, athletic-inspired pieces to appeal to a diverse customer base.
3. Denim Industry - Denim brands can incorporate color-blocking into their designs to create standout pieces in a crowded market.