The Tommy Hilfiger 2010/2011 Fall/Winter 'Meet the Hilfigers' campaign is a fun, faux-family photoshoot starring a bunch of models acting like one big happy clan.
The Tommy Hilfiger 2010/2011 'Meet the Hilfigers' campaign was shot by photographer Craig McDean. It features Noah Mills, Sam Way, Iselin Sterio, Jacquelyn Jablonski and Gracie Carvalho, amongst others. The best photo in the campaign is the one with an unidentified pair frolicking in the back of the family station wagon.
Frolicking Family Photoshoots
Tommy Hilfiger 2010/2011 Fall/Winter 'Meet the Hilfigers' Campaign
Trend Themes
1. Family Photoshoots - Disruptive innovation opportunity: Create interactive, virtual family photoshoot experiences for customers to enjoy from the comfort of their own homes.
2. Faux-family Campaigns - Disruptive innovation opportunity: Develop campaigns that feature fictional families to promote products and create a sense of relatability.
3. Model Starring Ads - Disruptive innovation opportunity: Utilize models in advertising campaigns to showcase products in a dynamic and visually appealing way.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate augmented reality technology into fashion show experiences to engage and captivate audiences.
2. Advertising - Disruptive innovation opportunity: Use virtual reality technology to create immersive and interactive advertising campaigns that allow consumers to engage with products in unique ways.
3. Photography - Disruptive innovation opportunity: Develop AI-powered photography solutions that can automatically create high-quality family photoshoots, eliminating the need for a professional photographer.