The new ad campaign for Tok&Stok uses Twitter to promote just how easy it is to assemble its furniture. By giving instructions in under 140 characters, the company shows that a lengthy manual is not needed for their products.
Have you ever gone out and bought something only to find that the instruction manual to put it together was the size of a full-length novel? This "twittertisement" puts all their instructions on twitter in under 140 characters with one link to a diagram of the product. Not only does this make putting furniture together that much easier, it is also an eco-friendly way to provide instructions. Tok&Stok has everything online, and its directions are so concise that a lengthy book is completely unnecessary. Happy assembling!
Furniture Twittertising
Tok&Stok Uses Twitter to Promote Its Easy-to-Assemble Products
Trend Themes
1. Easy-to-assemble Products - Opportunity for companies to create products that are designed for easy assembly without the need for lengthy instruction manuals.
2. Twitter Advertising - Opportunity to utilize Twitter as a platform for advertising and promoting products in a concise and engaging manner.
3. Eco-friendly Instructions - Opportunity to provide instructions for products in a digital format, reducing the need for paper manuals and promoting sustainability.
Industry Implications
1. Furniture Manufacturing - Disruptive innovation opportunity to develop furniture designs and manufacturing processes that prioritize easy assembly and minimal instructions.
2. Advertising and Marketing - Opportunity for advertising agencies to explore the use of Twitter as a platform for concise and innovative product promotions.
3. Digital Instruction Platforms - Opportunity to create online platforms or applications that provide easy-to-follow, eco-friendly instructions for various products.