Cheetos’ ‘Project TP’ virtually allows users to toilet paper houses without any of the mess or consequences.
After visiting the Project TP site, users can enter a street address which is located on Google maps. The target is marked with an ominous black flag bearing a skull and crossbones made of Cheetos. Users have the chance to confirm their target, then sit back and watch as their chosen location is covered in toilet paper.
This is a hilarious way to perform a mischievous prank. To date, Cheetos counts that over 103 million feet of toilet paper have been virtually used to toilet paper houses. It's a harmless and fun way for this brand to drive traffic to its site before kids go trick or treating, especially to promote its new glow-in-the-dark chip bags, which are perfect for Halloween.
Virtual Toilet Papering Pranks
Cheetos' Project TP Lets Users Virtually Toilet Paper Houses
Trend Themes
1. Virtual Pranks - Brands can develop virtual prank experiences as a way to engage with their audience and create shareable content.
2. Augmented Reality Marketing - Integrating augmented reality experiences into marketing campaigns can generate buzz and interest in a brand's products or services.
3. Gamification - Adding playful gaming elements to marketing initiatives can increase engagement and brand loyalty.
Industry Implications
1. Snack Food - Snack food companies can utilize virtual experiences to build brand recognition and strengthen customer loyalty.
2. Marketing and Advertising - Marketing and advertising agencies can incorporate virtual prank experiences into their campaigns to create buzz for their clients.
3. Entertainment - Entertainment companies can utilize augmented reality experiences to create unique and immersive experiences for their audiences.