I would guess that roughly 99.99% of toasters keep pieces of bread flat when they warm them up, making the Toaster & Knife set a very unusual countertop appliance. The kitchen contraption presses each slice over a bent surface so that it comes out crispy and stiff with a 90-degree fold down the middle.
The benefit of this new shape is that the bread can be much more easily creased to form a half sandwich. This makes the breakfast snack portable and quicker to eat. Now, Zlil Lazarovich's other feature for the Toaster & Knife, the latter item, is a Y-shaped utensil that offers a single handle and a pair of spreaders. With this, you can double-dip your peanut butter and jam without contaminating either jar.
Increasingly Convenient Bread Browners
Toaster & Knife Folds Your Slice for Easy Sandwich Making
Trend Themes
1. Convenient Bread Folding - Disruptive innovation opportunity: Creating a toaster that not only browns bread but also conveniently folds it for easy sandwich making.
2. Portable Breakfast Snacks - Disruptive innovation opportunity: Developing food appliances that transform traditionally flat foods into portable, convenient snacks.
3. Multi-functional Utensils - Disruptive innovation opportunity: Designing versatile utensils that allow for multiple tasks to be performed effectively, like the Toaster & Knife with spreaders.
Industry Implications
1. Kitchen Appliances - Disruptive innovation opportunity: Exploring new possibilities in kitchen appliance design to enhance convenience and functionality for consumers.
2. Food Packaging - Disruptive innovation opportunity: Innovating food packaging solutions that accommodate the changing shapes and requirements of portable snacks.
3. Kitchen Utensils - Disruptive innovation opportunity: Rethinking and improving the design of kitchen utensils to offer more efficient and multi-functional options.