Miller High Life is helping fans celebrate the holidays safely this year with toast from afar champagne coupes. The brand created custom Holiday Coupe Glasses that help friends and family stay connected regardless of the physical distance between them this holiday season.
Miller High Life is considered the "Champagne of Beers," and believes "it’s the simple moments like connecting with loved ones over a toast that makes this time of year special." The brand's Holiday Coupe Glasses connect to your Wi-Fi and light up when used, meaning if your family in another state cheers with the glass, the one in your home will also light up.
To get your hands on the limited-edition Holiday Coupe Glasses, fans can visit online on December 15th to snag a pair of glasses for $19.03, an ode to High Life’s inception year. Once purchased, follow the directions to connect to your Wi-Fi, and you can toast from afar.
Solidary Holiday Ads
Miller High Life Helps You Toast to the Holidays with Loved Ones from Afar
Trend Themes
1. Virtual Toasting - The trend of virtual toasting is on the rise, and brands can seize the opportunity by innovating with technology that enables social connection in creative ways.
2. Connected Glassware - The rise in connected glassware can create new opportunities for brands to incorporate technology into their products and offer consumers unique experiences.
3. Holiday Promotions - Promotions that speak to the spirit of the holiday season, such as Miller High Life's toast from afar, are gaining popularity with consumers.
Industry Implications
1. Alcohol and Beverage - The alcohol and beverage industry can explore opportunities to innovate with connected glassware that enhances the drinking experience and offers unique promotional campaigns.
2. Technology - The technology industry can capitalize on the growing trend of virtual toasting and develop products and services that enable social connection in new and innovative ways.
3. E-commerce - The rise in holiday promotions that offer unique and meaningful experiences like virtual toasting presents an opportunity for the e-commerce industry to offer curated gift packages and exclusive merchandise.