Fashion and leisure brand Toast has introduced a line of "creatively repaired pieces for increased longevity" to highlight "the beauty in the process of repairs."
As circular and secondhand fashion continues dominating the fashion industry, Toast has joined the list of brands launching sustainable fashion initiatives. A Toast repair specialist "who takes fabric, color, and texture into consideration before starting on the repair" examines each piece from the damaged products from Toast shops and those returned to the warehouse by consumers. Then, the product is mended and redesigned, giving it a new life.
According to Toast, each repair is customized for the item and displays the "unique handwriting" of its staff of six repair experts. The Toast 'Renewed' collection is only available online, with more designs coming later this year.
Repurposed Sustainable Apparel
Toast Launches a Collection of "Creatively Repaired" Garments
Trend Themes
1. Circular Fashion - Explore opportunities to launch sustainable fashion initiatives through creatively repaired pieces for increased longevity.
2. Repurpose Economy - Focus on repairing and redesigning products to give them a new life, contributing to the repurpose economy.
3. Innovative Textile Repair - Invest in customized textile repair services, incorporating unique handwriting to refurbish damaged or substandard pieces.
Industry Implications
1. Fashion and Textile - Fashion brands could explore opportunities to focus on sustainable fashion initiatives that involve repairing and redesigning products.
2. Secondhand Retail - Secondhand retailers can focus on custom repair or refurbishment services to increase the longevity of the sold products.
3. Craft and Textile Repair - Craft and textile repair services could focus on customized textile repair solutions that incorporate unique handwriting and designs.