On Kittch, the first live-streaming community of culinary creators, @thesardinfluencer shared the essentials of making "the ultimate sharkuterie board," or a tinned fish board. This viral alternative to the classic charcuterie board spotlights tinned fish products that are readily available from Trader Joe's.
This entertaining hack offers an affordable and convenient alternative to using fresh fish and it promises to support hosts and hostesses during the holiday season and beyond, since the shelf-stable products don't need refrigeration.
Tinned fish boards have gained popularity as a flavorful and affordable alternative to classic charcuterie boards, especially since they can be customized with a range of options that are a great source of protein and healthy fats. These unique and delicious spreads promise to impress guests, especially when paired with refreshing beer, crisp and dry white wines or even an unexpected choice like sparkling wine.
Tinned Fish Boards
This "Sharkuterie" Board Spotlights Trader Joe's Products
Trend Themes
1. Tinned Fish Boards - Tinned fish boards are gaining popularity as an affordable and flavorful alternative to classic charcuterie boards, presenting disruptive innovation opportunities for the snack industry to explore new ways of creating customized protein and healthy-fat based spreads.
2. Sharkuterie Boards - The rise of sharkuterie boards presents a unique marketing opportunity for tinned fish and seafood industries to differentiate themselves by coming up with creative and premium ways to package, present and market their products.
3. Livestreaming Culinary Content - The popularity of culinary livestreaming communities like Kittch present a disruptive innovation opportunity for food industry professionals to connect with food enthusiasts, build brand communities and educate audiences about the unique and creative ways of using their products.
Industry Implications
1. Seafood Industry - The seafood industry can tap into the rise of tinned fish and sharkuterie boards by creating premium packaging and marketing that is positioned as an affordable and delicious alternative to fresh seafood for entertaining or everyday snacking.
2. Snack Industry - The snack industry can capitalize on the growing popularity of tinned fish and sharkuterie boards by creating innovative and healthy snack options that cater to the growing demand for protein and healthy fats in snack form.
3. Wine Industry - The wine industry can explore the growing trend of tinned fish and sharkuterie boards by identifying unique and unexpected flavor pairings that complement the range of options offered with these boards, and marketing their products as perfect pairings when hosting or enjoying a night in.