On the Tim Hortons mobile app, there's a brand-new feature called Tims It Forward that's been introduced at the perfect time during the holidays when people are looking for simple ways to share feel-good gifts with family and friends. With Tims It Forward, Tims Rewards members can use their points to send digital gifts, which will help to treat people to freshly brewed coffee, donuts, cookies, packs of Timbits and more.
To kick off the introduction of the new feature, Tim Hortons is offering special incentives for Tims Rewards members so that they feel inspired to pay it forward. This feature was inspired by the stories that Tim Hortons hears year after year of customers sharing small acts of kindness and this digital gifting solution supports safe gift exchanges during a pandemic.
Kindness-Focused Gifting Programs
Tims It Forward Shares Digital Gifts with Family and Friends
Trend Themes
1. Digital Gifting Solutions - The rise of digital gifting solutions such as Tims It Forward presents opportunities for businesses to innovate and develop their own kind of digital gifting programs.
2. Kindness-focused Marketing Campaigns - Businesses can leverage kindness-focused marketing campaigns to better resonate with their target audience and win their loyalty.
3. Contactless Payment and Rewards - Contactless payment and rewards systems like Tims It Forward could provide opportunities for businesses to create more secure and convenient customer experiences.
Industry Implications
1. Restaurant and Food Services - The introduction of digital gifting programs such as Tims It Forward presents opportunities for restaurants and food services to improve their customer engagement and loyalty.
2. Mobile App Development - Mobile app developers can capitalize on the growing trend of digital gifting by creating innovative and customizable gifting features for their clients.
3. Retail and E-commerce - Retail and e-commerce companies can take advantage of digital gifting solutions as a way to differentiate themselves from their competitors and create more personalized customer experiences.