Timbertrain Coffee Roasters is a brand based in Vancouver, Canada which enlisted the creative agency Palms to design the branding for its products.
Palms chose to take a sophisticated route in designing the packaging, with the goal of making the coffee products appear high quality without looking over the top. As a result, the brand chose a muted gold color to cover both its paper packages and its cold brew bottles. The gilded packaging works to make the coffee beans and cold brew coffee bottles look sophisticated and as though they hold a premium product, while still being simple and elegant.
Timbertrain Coffee's products are high quality, and their branding ensures that this is reflected in the way they appear to consumers.
Gilded Coffee Branding
Timbertrain Coffee Was Packaged in a Way That Makes It Appear High Quality
Trend Themes
1. Sophisticated Branding - Brands can use sophisticated and muted colors to convey a sense of premium quality and elegance.
2. Simplicity in Design - Brands can opt for simple yet elegant design to promote their brand and products.
3. Premium Perception - Using gilded packaging and design elements can promote a sense of premium quality in the eyes of the consumer.
Industry Implications
1. Coffee Industry - Companies in the coffee industry can utilize sophisticated and elegant branding to attract consumers looking for premium products.
2. Beverage Industry - Brands in the beverage industry can use simple yet elegant design elements to promote their products and convey a sense of quality.
3. Luxury Goods Industry - Brands in the luxury goods industry can use gilded packaging to promote a high-end perception of their products.