The Tim Hortons Ice Cream lineup is being launched by the brand in partnership with Ontario-based ice cream brand Shaw's to offer consumers a way to enjoy some of their favorite cafe-inspired flavors in a decidedly chillier manner. The ice creams come in five flavors including Double Chocolate Donut, Salted Caramel Iced. Capp, Apple Fritter, Birthday Cake Timbits and Fruit Explosion. The products will be arriving at a variety of retailers in Canada in the coming weeks including Loblaws brand grocers, Metro, Longo's, Sobeys/Safeway and Walmart.
The Tim Hortons Ice Cream lineup comes as part of the brand's continued foray into the CPG market to help bring familiar flavors and product experiences to consumers seeking to enjoy them from home.
Cafe Brand Ice Creams
Tim Hortons Ice Cream is Arriving in Five Recognizable Flavors
Trend Themes
1. Cafe Brand Ice Creams - Major coffee chains are launching their own ice cream lineups to bring in incremental sales and cater to changing consumer preferences.
2. CPG Expansion - Coffee chains are expanding their presence in the consumer packaged goods market by leveraging their brand names and introducing new products.
3. Retail Distribution - Coffee chains are partnering with major retailers to distribute their products and reach a wider audience.
Industry Implications
1. Food Retail - Major food retailers can benefit from carrying cafe brand ice creams, which cater to consumers' desire for high-quality, recognizable flavors.
2. Coffee Chains - By expanding into the ice cream market, coffee chains can boost sales and introduce new experiences to consumers, ultimately driving brand loyalty and growth.
3. CPG Brands - CPG brands can benefit from leveraging popular coffee chains' brand names to bring recognizable flavors to consumers in new product categories.