While the TIKY ADV campaign could be documenting the start of a gnome invasion, there is a simpler and more realistic explanation for the horde of adorable dwarf figurines roaming around the urban streets of Milan, Italy. They are simply illustrating the company's motto, "Grow with us." The yellow-capped gnome happens to be the brand's mascot.
Created by the firm itself, the TIKY ADV campaign targets clients who have small and medium budget. A burgeoning communication agency, it is only natural that they would want to stay small until they, or their gnomes, have grown to be much more sizeable. As it is, since its founding back in 2009, TIKY ADV has worked for such companies as Armando Testa, FCA!, Leo Burnett, Red Cell and TBWA.
Gnome Takeover Ads
The TIKY ADV Campaign Illustrates the Motto 'Grow With Us'
Trend Themes
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Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Incorporating unique and unconventional advertising techniques to stand out in a highly competitive industry.
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