TikTok Treats on Postmates is a new menu that shares some of the most popular food and beverages on the short-form video platform—and fittingly, the creations will only be available for a short time until November 22nd. On Postmates, users can now order TikTok creator favorites with ease thanks to a menu created with exclusive merchants in Los Angeles.
On the menu, there are items like Pancake Cereal, Whipped Coffee and Cloud Bread, each of which have their own hashtags on the platform that are filled with millions, if not billions, of views. The limited-edition #bentobox by Sweetfin shares bamboo rice topped with Spicy Tuna and Yuzu Salmon, citrus kale, yuzu truffle avocado dip, plus taro chips and chile ginger noodles.
Collaborative Creator-Led Menus
TikTok Treats on Postmates Shares Viral Food and Beverages
Trend Themes
1. Creator-generated Menus - More restaurants could incorporate TikTok star-inspired dishes on their menus to cater to younger generations looking for unique experiences.
2. Limited-edition Menus - Creating limited-time menus with exclusive dishes could drive hype and excitement for particular food items or brands.
3. Social Media-fueled Menu Trends - Tracking social media trends and incorporating them into menus could provide new opportunities for businesses to engage with customers and drive sales.
Industry Implications
1. Food Delivery Services - Food delivery services could expand their offerings by partnering with popular social media creators and exclusive merchants to provide unique menu items.
2. Restaurant Industry - Restaurants could leverage social media to feature a limited-time menu or exclusive dishes inspired by popular TikTok creators.
3. Social Media Marketing Industry - Social media marketing agencies could help restaurants and food delivery services track viral food trends and incorporate them into marketing and menu strategies.