Nowadays, every minute and second counts, which the Tigo Cellular Network campaign shows. It has become significantly easier for people's schedules to become messed up when timing is not aligned. One way to avoid this is with a reliable mobile service that allows people to stay in touch at an affordable rate. As the print ads read, "It would be cool to have an extra minute to talk. Text 222 and we’ll give it to you."
The Tigo Cellular Network campaign was conceived and executed by Biedermann McCann Erickson, an ad agency based in Asunción, Paraguay. It features a cracked watch that keeps people away from important events. The campaign was art directed by Alejandro Rebull with creative direction by Leonardo Matylski.
Cracked Watch Ads
The Tigo Cellular Network Campaign Keeps People on Schedule
Trend Themes
1. Mobile Network Reliability - Opportunity for mobile network operators to innovate and offer more reliable network services for people's schedules to stay on track.
2. Affordable Mobile Services - Opportunity for mobile network operators to innovate and offer affordable mobile services for people to stay connected without breaking the bank.
3. Print Advertising Campaigns - Opportunity for ad agencies to innovate and create compelling print advertising campaigns that resonate with target audiences.
Industry Implications
1. Mobile Networks - Opportunity for Mobile Network Operators to invest in technological advancements that offer more reliability and affordability to customers.
2. Advertising - Opportunity for Ad Agencies to innovate and create more engaging and creative print advertising campaigns that effectively promote product features and benefits.
3. Telecommunications - Opportunity for Telecommunications companies to innovate and offer more reliable and affordable communication services to customers.