Paloma Picasso designed and presented a romantic collection for Tiffany in November.
The central theme of the jewels is the kiss, abstracted in its pop sms-like "X" symbol, and realized in diamonds, amethysts and tourmalines. The jewels have a design inspired by romanticism, but with a hint of modernity ... will this necklace become a new cult next to the heart bracelet?
Implications - Consumers are seeking out more luxury in their purchases. As the recession comes to an end, shoppers desire a way to remind themselves of better times. Creating everyday products that offer this could help a company expand their brand.
Paloma Picasso Designs for Tiffany
Love and Kisses Collection
Trend Themes
-
Luxury Purchase — As the recession comes to an end, shoppers are seeking more luxury in their purchases to remind themselves of better times.
-
Romantic Jewelry Design — Jewelry designs that incorporate romantic themes can appeal to consumers seeking tangible reminders of love.
-
Symbolic Jewelry Design — Incorporating powerful and iconic symbols into jewelry designs can create emotional connections with consumers.
Industry Implications
-
Jewelry — Innovative designs such as incorporating romantic and symbolic themes can attract consumers who seek luxury jewelry with unique significances.
-
Fashion — Fashion brands could incorporate sentimental themes into their everyday products, creating everyday luxury items that remind consumers of better times.
-
Retail — Using jewelry or fashion items to market luxury and sentimental value could be used by retail businesses to expand their brand and appeal to a wider range of consumers.