This exquisite charm pendant designed by Tiffany features an 18K gold shopping bag and taxi on a 16" chain.
All pieces can be purchased separately, the shopping bag charm at $1,500; taxi charm at $1,400; and the gold chain at $150.
Implications - Despite economic uncertainty, many affluent consumers still desire opulence. Less flashy charms like these charms from Tiffany let the rich consumer display his or her affluence in a way that is discreet, but still allows for a feeling of luxury. Given the state of the economy, conspicuous consumption can be deemed distasteful; as such, understated luxury goods may be the answer.
Luxury Charms
Tiffany Shopping Bag and Taxi Pendants
Trend Themes
1. Discreet Luxury - Opulent but understated luxury goods offer a way for affluent consumers to display their wealth discreetly.
2. Less Flashy Charms - Tiffany's charms provide a subtle way for wealthy consumers to showcase their affluence without being flashy.
3. Opulence in Uncertain Times - Despite economic uncertainty, many affluent consumers still desire luxury, but prefer more discreet forms of opulence.
Industry Implications
1. Jewelry - The jewelry industry can tap into the growing demand for luxury products that are understated and less flashy.
2. Fashion - Fashion brands can explore understated luxury trends and incorporate them into their designs to cater to affluent consumers.
3. Retail - Retailers can offer a range of opulent but discreet luxury goods to attract affluent consumers who seek a more subtle way to display their wealth.