Dar Global works in collaboration with Lamborghini to help it breach into a new realm that is real estate with Tierra Viva, which translates to Alive Earth. Together, the Italian manufacturer and developer create 53 villas in Behanavís, which is in Spain near Marbella. This is the first housing development in Europe by the automobile brand and the property's design is a direct reference to its own hypercars.
The homes have two stories including "four bedrooms (‘Esmeralda’), five bedrooms (‘Zafiro’), and six bedrooms (‘Diamante’)" as each will be "carefully constructed at different levels on the hills to ensure every villa enjoys endless panoramas of the Mediterranean Sea," explained by Dar Global. Stephan Winkelmann, the CEO of Automobili Lamborghini explains that "Tierra Viva embodies the essence and power of Lamborghini and its unrestricted nature, interpreted into an architectural masterpiece."
Supercar-Inspired Luxurious Villas
Lamborghini Unveils Premium Residence Inspired by its Cars
Trend Themes
1. Luxurious Villas Inspired by Supercars - Opportunity for real estate developers to create high-end properties inspired by luxury car designs.
2. Collaborations Between Automakers and Real Estate Developers - Potential for automakers to venture into the real estate industry through partnerships with developers.
3. Unique Architectural Designs in Housing Developments - Demand for residential properties with innovative and inspired architectural designs.
Industry Implications
1. Real Estate Development - Real estate development companies can tap into the luxury market by creating homes inspired by iconic supercars.
2. Automotive - Automakers can explore new revenue streams by collaborating with real estate developers to create luxury residences inspired by their car designs.
3. Architecture and Design - Architects and designers have the opportunity to create unique and innovative housing developments that draw inspiration from various industries, such as automotive design.