Plastic waste is a huge environmental problem -- in the UAE alone, 20 billion plastic bags are consumed per year. To combat this issue, P&G has released the Tide Smart Bag, an eco-friendly, reusable and machine-washable bag, in the UAE.
The Tide Smart Bag was designed to look like a lined piece of notebook paper; it even comes with a marker so you can write out your grocery list on it. What's more, you can easily erase what you've written to reuse the bag over and over again. Along with the marker, the bag comes with a box of Tide detergent.
Created by Leo Burnett Dubai, the Tide Smart Bag campaign has been rolled out in the UAE to help eliminate the use of plastic shopping bags. The goal is to completely eradicate their use by 2013.
Shopping List Eco Bags
The Tide Smart Bag Aims to Reduce Plastic Waste
Trend Themes
1. Eco-friendly Shopping Bags - The Tide Smart Bag is an example of an eco-friendly, reusable and machine-washable bag that aims to reduce plastic waste.
2. Reusable Packaging Solutions - The Tide Smart Bag's design, with its ability to be erased and reused, highlights the potential for innovative reusable packaging solutions.
3. Elimination of Single-use Plastics - The Tide Smart Bag campaign promotes the goal of eradicating the use of plastic shopping bags by encouraging the adoption of alternative eco-friendly options.
Industry Implications
1. Retail - The retail industry can explore integrating eco-friendly shopping bags such as the Tide Smart Bag as a sustainable alternative to plastic bags.
2. Packaging - The packaging industry can capitalize on the idea of reusable packaging solutions, like the Tide Smart Bag, to reduce waste and promote sustainability.
3. Consumer Goods - The consumer goods industry can leverage the elimination of single-use plastics by offering innovative alternatives such as eco-friendly shopping bags.