ÉTICA, a frontrunner in sustainable fashion, has taken a significant stride towards eco-conscious production with their 'Altin Loose Fit - Desert Breeze' jeans. Retailing at $188, these jeans capture the 90's relaxed style, featuring a low slung, roomy fit, menswear-sized pockets, and fluid denim for a feminine touch.
What sets these jeans apart is their eco-friendly production. The fabric comprises 75% cotton and 25% Refibra Tencel, an upcycled fiber derived from recycled cotton, reducing the need for new cotton production. The brand further employs a low-impact wash process that consumes 90% less water and 70% less energy compared to conventional methods. All tags and packaging are made from recycled and biodegradable materials, highlighting ÉTICA's dedication to minimizing waste.
The brand's commitment to sustainable fashion has not gone unnoticed. Supermodel Gigi Hadid was spotted wearing these jeans at the Cannes Film Festival, signaling the acceptance of sustainable fashion in the global trends. Customers can purchase these eco-friendly jeans directly from ÉTICA's website or through retailers like Nordstrom, Neiman Marcus, and Revolve. In essence, ÉTICA's Altin Loose Fit jeans represent a harmonious blend of style, comfort, and environmental responsibility.
Sustainable Trendy Jeans
ÉTICA's Altin Loose Fit Jeans Merges Style and Sustainability
Trend Themes
1. Sustainable Fashion - There is an opportunity for fashion brands to incorporate sustainable production processes to capture conscious consumers.
2. Upcycling - Brands can explore using upcycled fabrics and materials in their production methods, signaling environmental responsibility.
3. Low-impact Product Development - There is a market for brands that implement innovative low-impact product development methods that consider environmental sustainability.
Industry Implications
1. Fashion Retail - Fashion retail businesses can explore partnerships with sustainable fashion brands to remain relevant in the market and capture conscious consumers.
2. Textiles - Textile manufacturers can innovate their production processes to incorporate sustainable means of production, such as using upcycled materials and low-impact production methods.
3. Consumer Goods - Consumer goods companies can invest in sustainable production processes to attract conscious consumers and support environmental responsibility.