The Three Fold hard seltzers are a premium range of libations created by the Molson Coors Beverage Company that are focused on garnering the attention of Gen Z consumers in the UK. The hard seltzers come in Citrus and Tropical flavor options with the Red Berries flavor being tested at select locations in the UK in draught format. The drinks are achieved with premium flavor and little else to make them well-suited for consumers of legal drinking age to try out when on the market for a refreshing option.
The Three Fold hard seltzer will see the Red Berries flavor rolling out in the first half of 2022 and could help to further increase marketshare for flavored seltzer drinks in the UK.
Gen Z-Targeted Hard Seltzers
Three Fold Hard Seltzer Comes in Three Flavors
Trend Themes
1. Gen Z-targeted Beverages - Opportunity for companies to create premium beverages targeting the Gen Z consumers, who are open to trying new flavors and products.
2. Flavored Seltzer Drinks - Innovation opportunities to create unique, premium, and flavorful seltzer drinks that cater to the health-conscious consumers of legal drinking age.
3. Premium Hard Seltzers - Opportunity for companies to fill the gaps in the market by producing premium hard seltzers that are low in calories, gluten-free, and appeal to the Gen Z drinkers.
Industry Implications
1. Beverage Industry - Companies can explore the beverage industry by creating unique and healthier beverages that meet the evolving preferences of Gen Z drinkers.
2. Alcohol Industry - Companies can innovate in the alcohol industry by developing low-calorie and premium hard seltzers that appeal to the health-conscious Gen Z consumers who are open to new products.
3. Flavoring and Additives Industry - Opportunities for companies in the flavoring and additives industry to create natural and unique flavors that can be added to seltzers and other drinks to create premium products that appeal to Gen Z consumers.