H&M US is partnering with ThredUp, a resale platform for preloved goods, to launch a new secondhand program called ‘H&M Pre-Loved.’ The offered goods will be divided into categories such as ‘&Denim,’ ‘Sport,’ ‘Women,’ ‘Divided,’ and ‘Kids,’ corresponding to the retailer's traditional sections. Moreover, customers will be able to buy goods from the ‘Collabs’ sub-shop, which will feature things from notable partnerships and guest designer collections.
"We need to take responsibility for the impact fashion has on climate and the environment. Circular business models can help us reduce and limit this negative impact, while continuing to deliver fashion and style for our customers", explains Abigail Kammerzell, head of sustainability at H&M North America.
On March 14, the ‘H&M Pre-Loved’ online store will open. The company hopes to dismantle linear business models with this initiative.
Circular Pre-Loved Fashion
H&M Launches a Resale Platform in Cooperation with ThredUp
Trend Themes
1. Circular Fashion - There is potential to disrupt traditional fashion business models by prioritizing sustainability, circularity, and resale.
2. Secondhand Marketplaces - The growth of online resale platforms like ThredUp allows for new opportunities to partner and reach new customers.
3. Collaborative Collections - Collaborating with guest designers and notable partnerships adds value and uniqueness to secondhand fashion marketplaces.
Industry Implications
1. Fashion Retailers - Traditional fashion retailers can use H&M's Pre-Loved model to incorporate sustainability and circularity in their business strategies.
2. Resale Marketplaces - Online resale marketplaces, such as ThredUp, can further emphasize their commitment to sustainability and circularity through collaborations and partnerships with fashion retailers.
3. Sustainable Fashion - The rise of circular fashion and secondhand marketplaces can positively impact industries within the sustainable fashion sector, offering new opportunities for collaboration and innovation.