Thjnk is an agency based in Germany that came up with this clever campaign to bring awareness to missing children.
The billboards show Facebook pages of children that have been reported missing and are still not found. The top cover photo blends in perfectly with the background, so that it looks as though the child is standing in the middle of the street, looking around all by himself in his or her profile picture. To make it even more lifelike Thjnk made the children in the pictures move around constantly to make it appear as if they are lost.
The goal of this campaign was to make people feel more involved, instead of ignoring the fact that missing children are still out there. Hopefully the people of Germany (and elsewhere in the world), will take more action after seeing this campaign.
Optical Illusion Billboards
'Thjnk' Designs Signs That Show Missing Children
Trend Themes
1. Optical-illusion Advertising - The use of optical illusions in advertising, such as Thjnk's missing children billboards, can be used to generate greater impact and engagement with viewers.
2. Social-media Inclusive Advertising - Making use of social media platforms can be an effective method of drawing attention to a campaign or product, as Thjnk did by incorporating Facebook pages in the missing children billboards.
3. Real-time Interactive Advertising - Thjnk's billboards, which made it appear as if the children in the pictures were moving around, presents an opportunity for advertisers to incorporate real-time interactive elements into their campaigns.
Industry Implications
1. Advertising - The advertising industry can incorporate optical-illusion advertising, social media inclusive advertising, and real-time interactive advertising techniques to engage viewers and generate greater impact.
2. Child Safety - Thjnk's missing children campaign highlights the importance of child safety, and presents opportunities for industries to develop products and services that aid in the protection of children.
3. Law Enforcement - Law enforcement agencies can make use of Thjnk's campaign tactics to create their own campaigns aimed at locating missing persons and boosting public awareness on the issue.