This is Britain was a nationwide photography project in the United Kingdom that brought together professional and amateur photographers alike to put together a collection of photos that captured the everyday moments that those who live in the UK experience.
The project lifted off earlier this year on a very short timeline, and tens of thousands of photographers across the United Kingdom contributed to it. 12 weeks later, This is Britain was published, with the most poignant images being chosen to capture Britain's culture in one, photography-heavy book.
The This is Britain project is able to show the power of crowd sourcing, as well as efficient and talented production, in creating something big on limited time and budget.
Crowdsourced Photography Campaigns
This is Britain Was a Collective Photography Initiative
Trend Themes
1. Crowdsourced Photography - Crowdsourcing photography can create a diverse collection of images for projects and campaigns, while engaging a broad audience.
2. Collaborative Creativity - Collaborative photography initiatives allow professionals and amateurs to work together to create innovative content and showcase a range of perspectives.
3. Limited Time Projects - Creating projects within a tight timeframe can result in highly focused and efficient production, and encourages innovation in order to achieve the final goal.
Industry Implications
1. Publishing - Crowdsourced photography can provide a diverse range of imagery for books, magazines, and other publications, while fostering community engagement and shared creativity.
2. Marketing and Advertising - Utilizing crowdsourced photography in marketing campaigns can increase user engagement and provide unique and authentic visuals to attract target audiences.
3. Tourism - Crowdsourced photography campaigns can showcase the unique and diverse perspectives of a destination, promoting it as a travel destination.