We've recently come across a variety of communications services -- ranging from marketing and PR -- that are incorporating giving into their business model. Building on the theme of cause-conscious creative agencies, ThirstyTalent is a professional writing service that has formed a partnership with GlobalWater.org. For each writing package they sell, they're committed to providing at least a gallon of clean drinking water to a child in Africa.
"We are a very flexible service and deliver quality work on resumes, personal summaries, sales letters, marketing copy, and web content," the Facebook page explains.
ThirstyTalent was founded in 2010 by Ralph Hoffarber and Kwame Essieh, both 20-something social entrepreneurs based in Portland, Oregon.
"We want to help those that struggle with any type of writing," Hoffarber says in a press release. "A lot of young professionals struggle with words so we’d like to be their alternative whenever possible. At the same time, we’ve partnered with GlobalWater.org—an organization that has made huge contributions to the fight against the water crisis."
Contact Information
ThirstyTalent website
ThirstyTalent on Twitter
ThirstyTalent on Facebook
Resumes for Water
'Thirsty Talent' Offers Professional Writing that Funds Clean Water in Africa
Trend Themes
1. Cause-conscious Business Models - Disruptive innovation opportunity: Explore incorporating a cause or charity into your business model to attract socially conscious consumers.
2. Social Entrepreneurship - Disruptive innovation opportunity: Launch a business that combines profit-making with social impact to tap into the growing demand for purpose-driven organizations.
3. Flexible Writing Services - Disruptive innovation opportunity: Develop a writing service that offers flexible options and high-quality work to cater to young professionals and individuals struggling with writing.
Industry Implications
1. Communication Services - Disruptive innovation opportunity: Integrate giving or social impact initiatives into communication services to differentiate your business and attract socially conscious clients.
2. Creative Agencies - Disruptive innovation opportunity: Create a creative agency that focuses on cause-conscious campaigns, leveraging partnerships with charities or organizations fighting global issues.
3. Professional Services - Disruptive innovation opportunity: Start a professional writing service that specializes in resumes, personal summaries, marketing copy, and web content, offering high-quality and flexible options for individuals and businesses.