Thinkerbell has expanded its scope by venturing into product ownership with the launch of a groundbreaking new water brand, Water Can. The decision to introduce Water Can reflects a commitment to sustainability and environmental responsibility. By opting for aluminum packaging, the brand aims to minimize plastic waste and promote recycling initiatives.
To celebrate the launch of Water Can, festival attendees at Laneway Music Festival events in Melbourne, Adelaide, and Perth were treated to complimentary "Sweat Shirts," which served as vouchers for redeeming free Water Can refills at designated hydration stations.
"The shirt reveals a design when it gets wet from sweat that acts as a voucher for a free Water Can," explained Tom Wenborn, executive creative tinker at Thinkerbell. "It serves as a reminder for Aussies to drink water and remain hydrated throughout the Laneway festival."
Aluminum-Packaged Water Cans
Thinkerbell and the Laneway Festival's Founder Launch a Water Product
Trend Themes
1. Aluminum-packaged Water Brands - Exploring the use of aluminum packaging for water products to reduce plastic waste and promote sustainability.
2. Interactive Sweat-shirt Vouchers - Incorporating innovative designs on shirts that become vouchers for redeeming free product refills at events.
3. Hydration Station Partnerships - Establishing collaborations with events to offer free refills of water products at designated hydration stations.
Industry Implications
1. Beverage Packaging - Incorporating environmentally friendly materials like aluminum into packaging solutions for beverages.
2. Event Marketing - Utilizing interactive merchandise like sweat-shirts as promotional tools to enhance brand engagement at events.
3. Sustainable Festivals - Partnering with water brands to provide eco-friendly hydration solutions at music festivals and events.