The Boulder Canyon Thin & Crispy Potato Chips have been launched by the brand as a new product offering that is thinner and decidedly crispier than its original kettle-cooked varieties. The snack chips are characterized by their thin-cut style that has been expertly cooked in avocado oil to give them an ultra-crispy texture, while also increasing the healthful nature of the snack. The chips are likely to be a hit as a more mainstream option compared to the crunchier kettle chips and help to diversify the brand's offerings.
The Boulder Canyon Thin & Crispy Potato Chips will come in two flavor varieties including Classic Sea Salt and Cheddar Sour Cream, and will be available from both retailers nationwide as well as online.
Extra-Crispy Snack Chips
The Boulder Canyon Thin & Crispy Potato Chips are Made with Avocado Oil
Trend Themes
1. Avocado Oil Snack Chips - Opportunity for brands to utilize avocado oil for healthier snack options.
2. Thinner & Crispier Chips - Disruptive innovation opportunity for snack companies to create a new category of snack chips with unique texture and taste.
3. Diversification of Snack Offerings - Brands can increase their market share and appeal to a wider audience by diversifying their product portfolio.
Industry Implications
1. Snack Food Industry - Brands in the snack food industry can enhance their product offerings to include healthier and unique snack options.
2. Health and Wellness Industry - Opportunity for companies in the health and wellness industry to promote healthier snack options as part of a balanced diet.
3. Retail Industry - Retailers can target health-conscious consumers by stocking and promoting snack products that are made with natural and wholesome ingredients.