IHOP just announced the drop of its very own NFT: New Thick ‘N Fluffy French Toast.
While not an NFT in the usual sense – a non-fungible token – IHOPs New French Toast is just as exciting. The new Thick ‘N Fluffy French Toast consists of two slices of extra thick and very fluffy bread dipped in a batter of eggs, vanilla, and cinnamon. The French toast is then prepared on the IHOP griddle and served in classic, strawberry banana, and lemon ricotta mixed berry flavors. The dish also comes with whipped real butter on top and a sprinkling of powdered sugar.
The new Thick ‘N Fluffy French Toast is available as part of IHOPs new all-day menu that's available all day long.
Supersized French Toast Breakfasts
IHOP Just Added New Thick ‘N Fluffy French Toast to Its Menu
Trend Themes
1. All-day Menu Offerings - Opportunity for restaurants to expand beyond traditional meal hours and offer menu items that can be enjoyed at any time.
2. Gourmet Breakfast Dishes - Opportunity for restaurant chains to elevate their breakfast menus and cater to customers who are willing to pay a premium for high-quality breakfast dishes.
3. NFT Menu Items - Opportunity for restaurants to create buzz by offering unique and limited-time menu items that are marketed as NFTs to attract tech-savvy customers.
Industry Implications
1. Restaurant Chains - -Restaurant chains can innovate their menus to include gourmet breakfast dishes that appeal to customers looking for unique dining experiences.
2. Food and Beverage Manufacturing - -Opportunity for food and beverage manufacturers to create and supply innovative ingredients, like lemon ricotta mix and other unique flavorings, to restaurant chains and foodservice operations.
3. Digital Marketing - - Digital marketing firms can work with restaurants to create targeted campaigns that promote limited-time and NFT menu offerings, leveraging the hype and buzz around this emerging trend.