Sometimes a creative idea for a music video can cause a song to explode over the Internet and the band 'NO' came up with a great idea for their newest video titled There's a glow.
The video was shot entirely within the Grand Theft Auto 5 video game. The Los Angeles-based band explored the massive video game map and incorporated scenes of all kinds into their music video. The music video was produced by Leighton Dyer and published on Machinima.
The music video follows one character that resembles one of the band members throughout the game as he sees traffic jams, car crashes, fights, police chases, helicopters, explosions and more. The concept for the video is very smart, it's both creative and inexpensive.
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