This campaign led by MTV and created by Brazilian agency Loducca is entitled 'There is No Sex in Heaven.' With the tagline "Stay alive. Use a condom," the print ads include illustrations that are directed at AIDS and to raise awareness about the use of contraceptives. Since the 1980s, AIDS has become so prevalent that it's affected millions of people worldwide.
Many people around the world are affected by AIDS on a daily basis and most don't even know about the preventative measures to stop it from spreading. Some rural and uneducated areas around the world have no clue as to what AIDS is and how to prevent it.
This campaign makes an attempt at attacking the situation with a touch of humor by way of a series of illustrations using a penis in the form of a person hanging out in heaven doing anything but having sex.
Genital Caricature Campaigns
The MTV 'There is No S#x in Heaven' Illustrations Promotes Safety
Trend Themes
1. Contraceptive Awareness Illustrations - Illustrations used to raise awareness of contraceptive use in campaigns like MTV's 'There is No S#x in Heaven'.
2. Humor-based Prevention Campaigns - Using humor as a tool to convey serious messaging in prevention campaigns like the genital caricature campaign.
3. Rural AIDS Prevention Strategies - Creating AIDS awareness and prevention campaigns that are specifically designed for rural and uneducated areas of the world.
Industry Implications
1. Sexual Health - Organizations that focus on sex education and sexual health, especially those working on AIDS prevention policies may benefit from campaign concepts like MTV's genital caricature campaign.
2. Marketing and Advertising - Marketing agencies that specialize in health campaigns may have the expertise to create effective awareness campaigns like the genital caricature campaign.
3. Non-profit Organizations - Institutions that focus on public health advocacy such as non-profit organizations that work on HIV/AIDS prevention may collaborate with marketing agencies to create effective and impactful campaigns.