The COVID-19 pandemic is still upon us, and while the economy is slowly reopening, most large scale gatherings are off-limits this summer including many forms of outdoor entertainment. In an effort to bring the joy of theatre to the public during these challenging times, Theatre Victoria announced all its summer production — 'Matilda the Musical' — will be held outside. Guests can enjoy the beautiful backdrop of a graded hillside landscape and can purchase or bring their own food and beverages to enjoy a quaint picnic while watching the play.
Theatre Victoria is currently looking for sponsorship opportunities in an effort to offset the cost of outdoor production, including sound and lighting.
Social Distancing Outdoor Theatres
Theatre Victoria Announced New Outdoor Summer Production
Trend Themes
1. Outdoor Theatre - The trend of outdoor theatre enhances customer experiences while promoting social distancing measures.
2. Picnic Entertainment - The trend of picnic entertainment allows guests to enjoy a meal while watching outdoor performances.
3. Sponsorship Opportunities - The trend of sponsorship opportunities for outdoor productions promotes community involvement while easing the financial burden of theatre companies.
Industry Implications
1. Entertainment - The entertainment industry can benefit from the trend of outdoor theatre by offering unique experiences that encourage customer engagement while adhering to safety guidelines.
2. Food and Beverage - The food and beverage industry can benefit from the trend of picnic entertainment by offering catering services and working with outdoor theatre companies to create food and beverage packages.
3. Marketing and Advertising - The marketing and advertising industry can benefit from the trend of sponsorship opportunities for outdoor productions by providing partnerships that offer brand recognition and community support.